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Apple CEO Steve Jobs disappointed many iPhone fans Tuesday when he said that Flash just wasn't suited to the device. The reason? Flash Lite is, well, too lightweight, and regular Flash (Flash fat) is too unwieldy. "There's this missing product in the middle," Jobs said during Apple's annual shareholder meeting.
It's hardly subtle, but Jobs is master of the nuanced phrase. He starts off by dissing a technology out of hand, moves to saying "that it hasn't been done right, yet" and then suddenly springs Apple's take on an unsuspecting world - the decidedly PDA-like iPhone being a case in point.
Quick as a Flash?
Steve's Flash comment is so wide open you could drive a coach and horses through it. He could be doing one of three things here:
There is, of course, a fourth option - no Flash at all - but we'll come back to that in a minute.
Adobe / Apple = love / hate
The relationship between Apple and Adobe has long been a fractious, but interdependent one. Much of the Mac’s fanbase is made up of creative professionals, the kind of people who use Adobe Photoshop CS3 and InDesign on a daily basis. When Adobe launches a new version of its software, Mac sales spike – creatives prefer Macs and so it goes around.
The problem is that both Apple and Adobe are inconstant lovers. During Apple’s worst years in the early 1990s, Adobe set about wooing the Wintel world. Its Mac releases have often lagged behind those of its Windows rivals, and Adobe along with Microsoft were among the last to make their apps Intel Mac native. Much to Steve Jobs’ chagrin.
Apple too isn’t afraid of stomping all over Adobe’s turf either. Adobe was forced to abandon the Mac version of Premiere in 2003, following a string of movie editing apps from Cupertino, including iMovie and Final Cut Pro. Premiere was revived last year. Apple’s pro photo management app Aperture is also a direct rival to Adobe Photoshop Lightroom.
iPhone needs Flash
So where does this leave us? As Graham Barlow, editor of our sister title MacFormat, puts it:
“Whether Steve Jobs likes it or not, there is a need for Flash or its equivalent on the iPhone.”
Jobs’ comment on Tuesday suggests he’d like Adobe to come up with its own, but if that fails Apple could conceivably license the underlying Adobe-owned technology and serve up its version. Apple’s powerful enough and rich enough to cough up the wonga or indulge in a spot of brinkmanship.
Or it could go for option 4 – stick to its guns and not do Flash at all. To MacFormat’s mind – and mine – that looks unlikely. However Daniel Diliger of Mac site Roughly Drafted saw plenty of reasons last July why Apple would do just that.
He cites the poor performance of the then current version Flash on Mac OS X, including memory leaks, frequent crashes, the poor design of much Flash web content, and Flash’s ability to rapidly drain mobile batteries.
Adobe had better up its game then – and soon – if it wants any piece of the Apple iPhone’s future.
What do you think? Does the iPhone really need Flash, or a semblance of it? Let us know below.
PS: This has just popped up on my RSS: Silicon Valley blogger Robert Scoble has reported an unsubstantiated rumor that Flash is already running on the iPhone - and that Jobs' rubbishing of it is just a negotiating tactic. We shall see.
Directly sourced from www.Techradar.comHysea in conjunction with TiE and IIIT-H. March 28, 2008.
Hysea in conjunction with Barcamp-Hyderabad, IIIT and TiE is organizing a Product Barcamp and Workshop to showcase the intense product development work happening in Hyderabad- both, among Indian startups/technology companies and at the offshore development centers of MNC product companies. 
The event will be an opportunity for the technology and products fraternity to interact and network as also to highlight the support eco-system available in Hyderabad for new products and startups. Apart from showcasing products being built out of Hyderabad, we will have leaders from Product companies and the VCs/academicians share experiences building IP and products. We will also be compiling and releasing a ‘Hyderabad Software Products Directory’. Below is the early announcement being sent out to our member companies.
Hi,
This is Krishna Raj, technopreneur, virtual capital portfolio manager and avid blogger too based out of Hyderabad, India, having started E-Delve CrossMedia Solutions in late October 2005, in BengaLooru. My official website is www.e-delve.com. I have moved my family to Hyderabad in early February, 2006. Prior to this startup, have been working Interaction Designer in various Tech firms in India, where I had worked on mainly on Adobe Flash Platform to quote few works like RIA's as well as several desktop applications and quite a few Flashlite applications.
Now I have also decided to take a plunge in capital markets. My another weblog is about capital markets http://stockthoughts.wordpress.com/ . These days, things are going great except few initial glitches (it happens always). I planning to add some more topical blog issues which are dear to my heart. I plan no limits in the topics. Rantings, news, comments on news, photos, rumors, anything might come. I’m also planning to invite friends as co-authors to this blog. Hopefully we will all enjoy this experiment. Everybody is welcome to add comments to any posts. But spams are rigorously moderated.
In case, you would like to get in touch me for any professional engagements, I can be reached at krshnaraj [‘AT’] gmail [‘DOT’] com or krishna[‘DOT’]raj[‘AT’]e[‘HYPHEN’] delve[‘DOT’]com
The BarCamp2 at Hyderabad, on Mobile Applications and Infrastructure went off very well which was held in Microsoft Campus here in Gachibowli, Hyderabad. There was an unprecented security inside the campus having security guards with 30 feet distance from each other. Never seen like this in any other companies. Its too far from my house in Himayathnagar. Post Barcamp2, my work got hectic and now found time the scribble this note. I could not present my topic due to lack ot time for my preparation on flashlite. I lost the chance. :( But found very interesting presentation from Sriram, an young product manager from MS. Prof. Vishal from Centre of IT in Building Science, IIIT-H gave a very interesting presentation. It added a whole new idea to me that can be done with my flash mobile content delivery. Will surely pursue this.Mohit gave me very good presentation on Bootstrapping on webenterprise.
More important presentation was from Damodar Rao from Dolphin Computers, Behrampur, Orissa, India.
He did gave his product demo of his application for rural man. It was very nice to hear from a guy deep inside remote state of Orissa unlike guys from big cities.
And at last, we had very constructive panel discussion with Kiran Bir Nag From SVB, TIE Director Mr. Chaudhri, Ms Anuradha from Ocimum BioSciences, Devendra Surana from Surana Telecom, and Prof Vishal from Centre of IT in Building Science, IIIT-Hyderabad.
Met lot of interesting people and came to know lot of new things which were outside of my domain.
Can’t wait for the next camp.
Here BarCampHyderabad2 is announced. Slated for July 15th at Microsoft Campus, Hyderabad.
Theme is Mobile Applications and Infrastructure.
Join us for this event by registering yourselves here .